Watch Schwechater Online

watch Schwechater
Schwechater

Schwechater Online

  • Genres:
  • Release Date: 01/01/1958
  • Duration : 2 minutes
  • Director: Peter Kubelka
  • Country: Austria
5 /10
4.769
52 votes

Overview:

In 1957, Peter Kubelka was hired to make a short commercial for Schwechater beer. The beer company undoubtedly thought they were commissioning a film that would help them sell their beers; Kubelka had other ideas. He shot his film with a camera that did not even have a viewer, simply pointing it in the general direction of the action. He then took many months to edit his footage, while the company fumed and demanded a finished product. Finally he submitted a film, 90 seconds long, that featured extremely rapid cutting (cutting at the limits of most viewers' perception) between images washed out almost to the point of abstraction — in black-and-white positive and negative and with red tint — of dimly visible people drinking beer and of the froth of beer seen in a fully abstract pattern.

keyboard_arrow_up